Where it Began..

This oil began in a moment where I knew something had to change. I’d spent most of my life in deeply abusive relationships, not realising I deserved better, it was all I’d ever known, so it became normal. I lived in survival mode for years, constantly giving, constantly enduring, never slowing down long enough to even consider what caring for myself might look like.

Eventually, something in me shifted. I knew I couldn’t keep living disconnected from myself. I needed to slow down, to rebuild, to learn how to take care of myself in even the smallest ways. I didn’t know where to start.

Self-care had never been part of my world but I felt this quiet pull toward creating a routine, something simple that could help me feel safe in my own body again. Around that time, a viral rosemary hair oil caught my attention. I couldn’t afford to buy it, but I had a rosemary plant in the garden. So I started experimenting.

Over months and years, I refined it, taking things out, adjusting what didn’t feel right, keeping only what felt nourishing. The ritual became more important. Each night, applying the oil helped me slow down, breathe, and reconnect with myself. It wasn’t just about my hair.

It was about finally giving myself the care I’d gone so long without, about choosing myself in a gentle, consistent way. This oil grew from that journey and so did my hair, from need, from intention, and from love.

A reminder that healing starts with the smallest acts, and that every person deserves a moment of care, softness, and remembrance.

Meet Chloe..

The founder and creator of The Soft Box. What began as a personal journey toward slowing down and reconnecting with herself evolved into a simple, intentional ritual of care. Through experimentation, refinement, and intuition, Chloe created products rooted in gentleness, nourishment, and consistency. The Soft Box is a reflection of her belief that healing and self care often begin with the smallest, quietest acts.